‘Free’ sells

Sci-fi author Scott Sigler embraces the age old marketing word which works. Free.

By making commercial sacrifices, and providing something for free, Scott entrusts readers to secure himself a fan base.

Sigler’s thinking — and this is the revolutionary bit — is that it’s worth making commercial sacrifices to secure a fan base, because fans will always want physical copies of the books, even if they’ve already heard an audio version for free.

“The only way to get people’s attention these days is to give them something for free,” Sigler says. “If someone walks into a bookstore, why would they pick up a Scott Sigler when there’s a Stephen King? They won’t. So I give my content away, give readers a chance to try it for free. And if they like my stuff, then guess what: they’ll go out and buy the book.”

As consumers who are exposed to so much choice. Is the only real way to secure our interest and patronage by getting something for free?

[The Independent via Tools Of Change]

About Chung: Chung Nguyen-Le is a resident blogger at icrylab writing posts which help advise and inspire writers. More information on Chung is available on his personal website, http://www.cnlifeasitis.com

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