The sweet smell of SUCCES

After all those sleepless nights,living in your pjamas,countless times you’ve let your friends down, slaving away in the bedroom trying to piece together an award winning novel; is it the hefty pay check at the end that makes it all worth while? or would you receive more satisfaction knowing your book was memorable,that would STICK and forever treasured by those who read it?

I hope most of you opted for the second one,you greedy lot! I came across an article which displayed a book that you might for useful or inspiring written by brothers Chip Heath and Dan Heath.

It’s called Made to Stick: Why Some Ideas Survive and Others Die. In it they identify six key principles of stickability: simplicity, unexpectedness, concreteness, credibility, emotions, and stories. These six compress neatly into the acronym SUCCESs

1. Simplicity
2. Unexpectedness
3. Concreteness
4. Credibility
5. Emotions
6. Stories

Visit Mary Jaksch’s article What Chewing Gum Does to Your Hair or How to Write Sticky for full details

About BookWorm: Happily chewing my way through the internet to discover and bring you book-related news.

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